Tradition, Carried Forward.

VastrAnanta brings together two words that define our journey: Vastra, meaning clothing, and Anantha, the name of our father and the inspiration behind the brand.
Our roots are in Shanthan Brothers, our family clothing business in Telangana. Growing up around traditional Indian clothing gave us an appreciation for the fabrics, colors and styles that become part of life’s most meaningful moments — festivals, weddings, celebrations and everyday traditions.
VastrAnanta is the next chapter of that journey: a modern destination for Indian traditional wear, created with respect for where we come from while presenting it for today’s customer.